Data, Rather Than Opinions
Analytics & Insights, Testing & Optimization = Success
Our role is to provide the methodology, drive the process expeditiously forward and to ensure precise execution.
We employ time-tested methodologies armed with the latest technologies.
Every project starts with;
Discovery, Assessment, Strategy, Planning & Execution
but this does not yet guarantee success;
Setting up the platform for capturing the right data, analyzing the data and deliver precise opportunities, is the backbone and an integral part of any marketing that we manage
Analytics tells us “what” your visitors are doing. User Insights tells us “why” visitors are doing. We use user surveys, polls and feedback to gain better user insight and make better marketing decisions
We test whatever we optimization changes we make. We use a multifaceted testing discipline that includes, A/B testing (split testing, Multivariate testing) Usability and User Experience testing
We iterate this process with agility until we find success